Summary
‘Welcome to Our Family’ is an animated short created with members of the National Leadership Network (NLN) – a group of young people with care experience who work to improve support for others. The film highlights who they are, what they do, and why their work matters, showing how their lived experience is helping change the care system for the better.
NLN wanted something creative to tell their story – something that could attract new members and engage partners.
The Access Report revealed significant barriers preventing ethnic minority social entrepreneurs from securing investment. Dechomai sought an engaging and accessible way to communicate these findings to a broad audience—including social entrepreneurs, investors, and policymakers—to drive positive change in Scotland’s investment landscape.
Our Approach
Messaging & Script Development – Collaborating with Dechomai to identify key takeaways and ensure the script reflected the lived experiences of ethnic minority social entrepreneurs.
Visual Design & Animation – Creating a dynamic and engaging animation that visually represented the challenges, data, and recommendations outlined in the report.
Voiceover & Production – Recording and integrating voiceovers to ensure accessibility and clarity, bringing the narrative to life.
Launch
The NLN organised a high-profile launch event at the Scottish Parliament, where they premiered the film to an audience of politicians, partners, and decision-makers.
They not only shared the final animation but also spoke about the creative process and what it meant to them. Their pride and confidence shone through, turning the screening into a powerful moment of advocacy.
‘Welcome to Our Family’ continues to raise awareness about NLN’s work, helping others understand why listening to lived experience is so important – and inspiring more young people with care experience to get involved.
Through the power of animation, Braw Talent helped Dechomai translate critical research into an accessible, engaging, and impactful resource. By amplifying the voices of ethnic minority social entrepreneurs and highlighting the need for systemic change, this project contributes to a more inclusive and supportive entrepreneurial ecosystem in Scotland.
The Access Report revealed significant barriers preventing ethnic minority social entrepreneurs from securing investment. Dechomai sought an engaging and accessible way to communicate these findings to a broad audience—including social entrepreneurs, investors, and policymakers—to drive positive change in Scotland’s investment landscape.
A project in collaboration with...
A Braw Talent CIC production in collaboration with Dechomai LTD.
Producer & Facilitator Lydia Everitt Producer & Facilitator Darren Osborne
Illustrator & Motion Designer Zoe Buyers Screenwriter Lisa Keddie Dubbing Mixer Emily Wright Captioner Emily Benita
For more information about this project and to access the full report, visit Firstport.