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Storytelling through animation & design

Everyone Has A Story

Summary

We worked with The Why Not? Trust to co-produce an animation that brings to life the key themes of the Care Experienced Parents Charter, creating an aspirational vision of how experiences for care-experienced parents could improve. 

We worked online with participants to develop the script, before coming together in person to design characters and record voiceovers.

The final animation shows the importance of the Charter in practice, and how professionals can use it to ensure experiences are as positive, consistent, and supportive as possible for care-experienced parents.

Our Approach

Over six sessions (online and in person), we worked with participants to develop four key scenarios that care-experienced parents may face when interacting with professionals.

Together, we explored how these moments could shift from negative to positive through the application of the Charter — centring the importance of a level playing field of power, where everyone involved has a role in getting it right.

Sessions

Pre Production

Session 1: Intro to Project (online)
Session 2: Initial Script Development (online)
Session 3: Script Amends (online)

Production

Session 4: Visual & Character Design (in person)
Session 5: Voiceover Recording & Sound Design (in person)

Post Production

Session 6: Visual Review, Amends & Final Sign-off (online)

Character Design

One of the most important parts of the process was character design. Participants shaped every detail from visual style to lived experience. One participant with alopecia suggested a character should also have alopecia; another suggested one have more tattoos. Those conversations are what made the characters feel real, and meant the participants could genuinely see themselves in them.

The Animation

The animation follows four scenarios commonly faced by care-experienced parents: being asked to declare care experience at a midwife appointment and questioning why it’s relevant; professionals relying on past experience to judge parenting ability; being asked for “proof of care experience”; and struggling with childcare access when attending appointments.

The film then reimagines each scenario through the lens of the Care Experienced Parents Charter, showing how small changes in language, understanding, and approach can lead to significantly more positive outcomes.

The animation offers a clear and compelling way to understand the needs and experiences of care-experienced parents.

Michelle Craig - Why Not Trust

Working with your team felt genuinely collaborative and empowering for the parents; the flexible, values-led approach meant parents were truly at the heart of everything.

Michelle Craig - Why Not Trust

A project in collaboration with...

A Braw Talent CIC production in collaboration with The Why Not? Trust

Project Lead Lydia Everitt Project Lead Darren Osborne Illustrator and Animator Kevin Morris Screenwriter Lisa Keddie Dubbing Mixer Leslie Liu Captioner Emily Benita 

 

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