Before designing, number each bit of content or information for your design in order of importance. Consider the order in which you want people to read information, if you try to make everything stand out - nothing will stand out.

Choose a couple of fonts and stick to them. You can be creative with large heading fonts but keep it simple with smaller text. 

Make a colour palette of up to 5 colours that work well together and suit your needs and stick to them.

Think about what imagery will help convey information without words. This could be graphics, illustrations or photography.

Experiment with your layout to create something eye catching and clear to read. Remove information or elements that are not necessary or do not help convey the message - keep it simple!